AWT launches “Terrene” portfolio of sustainable label and packaging materials

JULY 29, 2019 Minneapolis, MN - AWT Labels & Packaging, Inc. (AWT) has unveiled a robust selection of sustainable label and packaging materials designed to meet the increasing call for ‘earth-friendly’ packaging options by AWT customers and consumers. AWT’s ‘Terrene’ portfolio of materials provide a host of sustainable options which are recyclable, compostable and biodegradable, depending on the labeling or packaging goals of AWT clients. The launch comes after extensive research into sustainable material options which will perform in the marketplace and deliver on sustainability promises.

“We are very excited about this new material portfolio,” said Chip Fuhrmann, Sr. Vice President of Sales & Marketing for AWT. “We’re always listening to our customers, and we’ve been hearing their desire to have cost-effective sustainable options for labeling and packaging for some time now. We’re now able to fulfill those wishes with our Terrene line.”

Depending on sustainability goals and the final application for the package or label, AWT can offer material options which are composed of a high percentage of post-consumer recycled (PCR) content; recycle-ready; compostable; or biodegradable. Additionally, most of the Terrene portfolio materials are lighter and thinner than traditional materials offered in this industry. These traits will help AWT customers realize reductions in transportation costs as well as their own carbon footprints.

‘Terrene’ is a Latin word for Earth. AWT wanted branding reflecting the company’s commitment to providing sustainable products and services to the market, as well as aligning with AWT’s core values.

About AWT Labels & Packaging: For more than 40 years, AWT has been providing high quality labels and flexible packaging for a variety of market segments including: food & beverage, medical, personal care, Industrial/OEM, household and specialty. For more information, please visit www.awtlabelpack.com.

Source: AWT